Why Guitar Hero is dead? Lately, many are asking this question, but Kelly Summer, former CEO RedOctane, publisher of the first Guitar Hero, seems to have an answer: because they have "abused" the franchise. In an interview with MCV, Summer has held that "tried to get the franchise too much in too short a time." "They have abused the franchise but there is no reason why this should end.
It 's a great product." "I think there's still a decent market for Guitar Hero, but you can not expect that each chapter sells millions of copies." "Just look at the way in which Take-Two has managed the success of GTA. They have not carried buckets of chapters to fill the shopping season after season, but they did things calmly and sensibly, and even after ten years, the franchise is still very strong.