Electronic Arts has admitted to having some difficulties in the early stages of transition from the GameCube, PlayStation 2 and Xbox in the next-generation PlayStation 3, Wii and Xbox 360. "In the last transition to the PS3 was, for a variety of reasons that merit further consideration we made some mistakes," said EA CEO John Riccitiello at the Goldman Sachs Internet Conference and Technology (via Gamasutra).
"Our IP were degenerating, the costs went up, and we had not yet designed an approach for the digital market. The publisher claims to have recovered thanks to the free-to-play business model is" more effective than pay to play " says Riccitiello, speaking in revenues quadrupled (from 10 to 40 million dollars) since FIFA Ultimate Team has been made free.
"As is often said the head of our division Playfish, nothing beats the free-to-play. Before you play and then you pay, the model is irresistible. "" Our business is a leader of FIFA on the iPhone, Android is a leader on and on social networks, is a leading free-to-play. We did it with Dead Space, Mass Effect, Dragon Age and The Sims.
"Riccitiello was also expressed about the use of the motion controller, and said that this kind of device is perfect for music games and fitness while "and other genres such as FPS, racing, RPG and strategy, continue to believe that controllers are more traditional." 
"Our IP were degenerating, the costs went up, and we had not yet designed an approach for the digital market. The publisher claims to have recovered thanks to the free-to-play business model is" more effective than pay to play " says Riccitiello, speaking in revenues quadrupled (from 10 to 40 million dollars) since FIFA Ultimate Team has been made free.
"As is often said the head of our division Playfish, nothing beats the free-to-play. Before you play and then you pay, the model is irresistible. "" Our business is a leader of FIFA on the iPhone, Android is a leader on and on social networks, is a leading free-to-play. We did it with Dead Space, Mass Effect, Dragon Age and The Sims.
"Riccitiello was also expressed about the use of the motion controller, and said that this kind of device is perfect for music games and fitness while "and other genres such as FPS, racing, RPG and strategy, continue to believe that controllers are more traditional."
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- Free-to-play games to steal time from consoles, says EA (05/11/2010)
- EA Easy head: Free-to-play PC games could threaten console industry (06/11/2010)
- Battlefield Play4Free launches closed beta (30/11/2010)
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