Thursday, April 14, 2011

"They hate us because we are the number one"

According to Dan Winters of Activision, the publisher of Call of Duty is hated by many players because it is the number one market. "Before the merger with Blizzard, which allowed us to become market leader in terms of revenues, the players loved us because we were number two," said Winters at GamesIndustry.

biz. "That attitude changed when we became the market leader. We worked hard and continue to do so. In fact we are the same, we have not changed. We hired 3,000 people. Between us we work together, we're not that great empire that makes decisions in dark rooms. " Recently, Activision Bizarre Creations has closed and laid off several employees of the company engaged in the business of music games.

However, according to Winters, the publisher has always respected the cultural differences between the various studies. "Bobby Kotick himself has created a system whereby each developer maintains its culture. Over the years we have done a good job in this area."

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