Friday, April 1, 2011

Sony defends Music Unlimited

Sony defends sword cost about £ 10 a month for the recently announced Music Unlimited service, which will be launched later this year on PlayStation 3. Music Unlimited subscribers will be taken advantage of over six million pieces of music that can be listened to in streaming 24 hours 24. The basic subscription will cost £ 3.99 per month (for now only the prices were announced UK), while the premium at 9.99 pounds and will give you access to exclusive channels.

Similar programs, such as the popular Spotify, are free and are funded solely by advertising. From this arise the controversy of the users, who seem unwilling to pay a subscription so onerous. But Sony is not the same view and believes the outlay required more honest view that the quality of service provided.

"The protests are in our opinion definitely out of place," said Shawn Layden, Executive Vice President and CEO of Sony Entertainment Network. "Many people think, wrongly, that music should be totally free." "Behind each song, however, is the work of hundreds of people and often exorbitant costs.

Contains precious and it is right that their value is preserved." Layden said that Sony is fighting a tough war to convey to users the importance of content and the damage that piracy is causing increasingly widespread entertainment industry. "We're trying to change unhealthy behaviors that are likely to accentuate even more the crisis in the sector," he explained, "but unfortunately it is not easy, these costumes have become so ingrained that it is easier to criticize than to be an examination of conscience." "10 pounds so you have more than six million songs anytime, anywhere is a price more than acceptable, but most people want it all, now and for free." Music Unlimited is only part of the project that Sony are trying to accomplish: to lead people to think of PS3, PSP, NGP, the Bravia televisions to Android devices as a single "machine", which is accessible worldwide and in any time, from which you can access an almost infinite number of media content.

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