The future is in the titles to hit and run GamesBeat Speaking of San Francisco, Brian Farrell, THQ's CEO, discussed the next generation of consoles, which he will be less focused on the technology race and more about the services provided to gamers, mainly due descent in the field of new platforms from Apple and Google.
According to Farrell, there is still a future for platforms such as PlayStation or Nintendo 3DS Life, but it will be a future less rosy than planned because the competition from other portable gaming is urgent and is changing the understanding of video games. Farrell: "The market is telling us that customers want to experience fast moving consumables, which need not be deep." Of course, THQ is still active in the market for triple-A securities, with the output products such as Warhammer 40.000: Space Marine and Saint's Row The Third, but the company is also investing on the title for the smallest to the mobile market, rather than on bonds more for console Life as PlayStation and Nintendo 3DS.
According to Farrell, there is still a future for platforms such as PlayStation or Nintendo 3DS Life, but it will be a future less rosy than planned because the competition from other portable gaming is urgent and is changing the understanding of video games. Farrell: "The market is telling us that customers want to experience fast moving consumables, which need not be deep." Of course, THQ is still active in the market for triple-A securities, with the output products such as Warhammer 40.000: Space Marine and Saint's Row The Third, but the company is also investing on the title for the smallest to the mobile market, rather than on bonds more for console Life as PlayStation and Nintendo 3DS.
- THQ - Sometimes we get 'market value envy' (12/07/2011)
- THQ Launches Interactive 3D Extravaganza at Comic-Con for Saints Row: The Third (13/07/2011)
- THQ CEO: Next-gen is 'less about technology and more about service' (13/07/2011)
- Saints Row: The Third, THQ ha annunciato un'edizione limitata (12/07/2011)
- THQ CEO: big game companies have to act like a startups to survive (12/07/2011)
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