Coming a price cut for the three home console data from NPD are a real boon to Michael Pachter that in this time of year is absolutely no brakes. And the figures say that, excluding rare cases, almost the entire U.S. market of electronic recorded declines in sales in 2010, with peaks of 25% less than last year.But if this situation is partly due to the financial crisis, the team Pachter believes that at least 5% of the decline is attributable to high prices. And referring specifically to the three major consoles, the analyst believes that a price cut during 2011 is inevitable. The decline is estimated at $ 50 and should in fact be sufficient to recover the above 5%.
Pachter also said that Sony will be to pave the way to cut prices due to lower component costs used in the Playstation 3. In addition, but we would we would add, in anticipation of a price drop would allow Sony to Microsoft to push sales even further by using the approach of the price of the PS3 than the 360.
- NPD - Pachter gives more detail on projected Wii/DS sales for December (10/01/2011)
- Pachter: Xbox 360 outsold PS3 two-to-one in December; Nintendo reveals numbers (11/01/2011)
- "Pachter: 360 outsold PS3 over 2-1 in the US last month" and related posts (11/01/2011)
- Pachter: Kinect too expensive to threaten the Wii (21/07/2010)
- Redbox quarterly performance disappoints (14/01/2011)
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