Wednesday, March 2, 2011

[GDC 2011] The digital market in Europe will double by 2015

Trend According to the company specializes in digital market research DFC Intelligence the digital market in Europe is expected to grow exponentially. € 3.3 billion is the amount of money generated from this market sector for the year 2015, or nearly double the current 1.7 billion euro in 2010. The report in question, "Monetising the European Market for Virtual Currency", was presented at the GDC 2011 and drawn from the analysis of 300,000 customers spread across 27 European countries.

The survey showed that 76% of 2800 PC users surveyed have purchased at least one game in digital form and the trend is surely destined to become more and more. The problem of the European market is given mainly by its fragmentation into local realities that reflect so many different preferences from the user, as well as different situations with regard to the necessary infrastructure to ensure a functioning digital distribution.

For this, Europe is further behind than the North America, but the trend of digital delivery, thanks to smartphones and their respective online stores, however, is expected to grow. Source: Live Gamer

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