Electronic Arts said it welcomed the experiment carried out on PlayStation 3 with the simultaneous publication of Mass Effect 2 in retail and digital versions. The publisher says it wants to consider similar solutions for the future. "Sony had never done before a simultaneous publication in both formats," said EA CEO John Riccitiello at the Morgan Stanley Technology Conference (via IGN).
"They were very careful with their technologies, it was above all a test." According to Riccitiello, EA has done nothing to promote the PS3 version of the BioWare game but despite this the company has sold a substantial number of copies in digital format. Overall, sales were significant, says the boss of EA.
"A game on the PS3 without advertising published a year after launching on PC and X360 has been extremely positive results." Riccitiello says that because of the policies of the hardware manufacturers is generally unlikely to attend the simultaneous publication of a game on a physical medium and digital format. 
"They were very careful with their technologies, it was above all a test." According to Riccitiello, EA has done nothing to promote the PS3 version of the BioWare game but despite this the company has sold a substantial number of copies in digital format. Overall, sales were significant, says the boss of EA.
"A game on the PS3 without advertising published a year after launching on PC and X360 has been extremely positive results." Riccitiello says that because of the policies of the hardware manufacturers is generally unlikely to attend the simultaneous publication of a game on a physical medium and digital format.
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- Mass Effect 2 Available Digitally As Well As In Stores (18/01/2011)
- Mass Effect 2 PS3 Version Now Dated (10/12/2010)
- Mass Effect 2 PSN Download "About 12GB" (13/01/2011)
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