Saturday, April 9, 2011

Ubisoft aims for the top and challenge EA and Activision

The two titans to face Grand Prix victory of the MCV Industry Excellence Awards has kicked off the CEO of Ubisoft, Yves Guillemot, who has declared war, of course, broadly speaking, Electronic Arts and Activision. The problems of management, such as the presence of EA's in-house with 20% shares sold last year to anonymous investors, representing the past and now Ubisoft's new fully independent, think about the future.

"We are the number 3 ..." Guillemot said, "and our goal is to beat these two guys, EA and Activision, sooner or later." But, added the CEO, Ubisoft will not fight with commercial operations but with creativity: "I'm not saying we will not acquisitions, but the main objective is to create products.

" Source: MCV

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