NUAds system that will bring interactive advertising on Xbox Live does not seem to have impressed the players. However, according to senior product manager for Xbox, David Dennis, when Microsoft will present the new system better than the players, they will appreciate it. "The announcement was made during an event dedicated to advertising, we wanted to show some of our innovations in this area," says Dennis.
"Kinect is incredible technology and we want to implement it even in advertising. But of course we want to hear the opinion of the players." "We want to bring just the right way on the advertising dashboard. In the future we can provide further details." "We follow the player feedback. Initially always tend to react negatively to this kind of news, but in the end open to new ideas. On Xbox 360 we also advertise in-game and how we renewed the gaming experience with Kinect, renew including that on advertising."
"Kinect is incredible technology and we want to implement it even in advertising. But of course we want to hear the opinion of the players." "We want to bring just the right way on the advertising dashboard. In the future we can provide further details." "We follow the player feedback. Initially always tend to react negatively to this kind of news, but in the end open to new ideas. On Xbox 360 we also advertise in-game and how we renewed the gaming experience with Kinect, renew including that on advertising."
- Microsoft unveils NUAds, interactive ad platform for Xbox Kinect (22/06/2011)
- NUads and Kinect make TV advertisements interactive (22/06/2011)
- Xbox LIVE TV and NUads for Kinect could save TV advertising (23/06/2011)
- Microsoft's "NuAds" for Kinect: Hey, Whatever Brings the Content (22/06/2011)
- NUAds: Microsoft's Interactive Ad Platform For Xbox Kinect (10/06/2011)
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