According to Yves Guillemot, both Sony and Microsoft are poised to cut the price of their consoles by the end of the year. "Both companies have suffered from the recent cut in the price of Wii, and will act accordingly," said Ubisoft boss. "A lower price is essential to give a little 'life to stagnant hardware market," he explained, "The decline is strong, if we do not take into account the revenues that come from the market of digital delivery."
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