Friday, August 19, 2011

EA: "Do not look at Call of Duty"

The Call of Duty series has become synonymous with success for years and stratospheric sales, but this year the game Activision will face his most dangerous rival of all time, Battlefield 3. Despite the challenge is awaited by all, Peter Moore, COO of EA, has thrown a bit 'of water on the fire by stating that Electronic Arts does not have to look at the sales of his rival to succeed.

Moore declared that the company's strategy is to gain ground. "If you look at last year, probably Call of Duty has raked in 90% of the market. If we could this year to reduce their share to 70% would already be a great victory." "To succeed we must not necessarily beat Call of Duty, and be competitive enough for us to establish ourselves ...

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