Brian Farrell is not surprised by an announcement by Nintendo concerning CEO of THQ, Brian Farrell, said that any announcement of a Wii 2 by Nintendo does not come as a surprise. At a recent conference, Farrell said that it does not expect new models of home consoles from Microsoft or Sony soon. "As for Nintendo, the issue is complicated," he added.
"Let them to announce the new hardware." THQ boss was responding to the question of an investor about his predictions on the arrival of new consoles. Why, according to the investor, "is fantastic produce great games, but ultimately I'm here to make money." Farrell replied: "And we are here for the same reason.
He's right, the arrival of a new console is translated into tremendous growth for the whole industry, and thus earns investors. Now that the cost of production This brings the games, hardware rotation cycles, however, have expanded, so it became difficult to understand when and where will a new console.
The other difficult thing for investors, but we are working in this regard is that the transition is happening right now in the transition from physical media to digital. " "For the people it is hard to understand what this actually entails in terms of economic return. We are looking at some emerging new business models such as the free-to-play, the hybrid, the DLC as part of the ecosystem of the console.
People will come to understand that these are models that work and that will make money. "Farrell added:" We do not expect a quick new hardware from Microsoft or Sony. As for Nintendo, the issue is complicated. Let them to announce the new hardware. "" What we like the current situation is that we spent most of our capital behind Xbox 360 and PlayStation 3 for the next two years, because we think that there will occur major movements.
So we believe we can gain from these two platforms in respect of the core gaming, while the casual side, we launched products such as uDraw "he said. Source: CVG 
"Let them to announce the new hardware." THQ boss was responding to the question of an investor about his predictions on the arrival of new consoles. Why, according to the investor, "is fantastic produce great games, but ultimately I'm here to make money." Farrell replied: "And we are here for the same reason.
He's right, the arrival of a new console is translated into tremendous growth for the whole industry, and thus earns investors. Now that the cost of production This brings the games, hardware rotation cycles, however, have expanded, so it became difficult to understand when and where will a new console.
The other difficult thing for investors, but we are working in this regard is that the transition is happening right now in the transition from physical media to digital. " "For the people it is hard to understand what this actually entails in terms of economic return. We are looking at some emerging new business models such as the free-to-play, the hybrid, the DLC as part of the ecosystem of the console.
People will come to understand that these are models that work and that will make money. "Farrell added:" We do not expect a quick new hardware from Microsoft or Sony. As for Nintendo, the issue is complicated. Let them to announce the new hardware. "" What we like the current situation is that we spent most of our capital behind Xbox 360 and PlayStation 3 for the next two years, because we think that there will occur major movements.
So we believe we can gain from these two platforms in respect of the core gaming, while the casual side, we launched products such as uDraw "he said. Source: CVG
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