Wednesday, June 15, 2011

The PR war against those who cut off Duke Nukem Forever

Are allowed only incense? Examples of interference of PR work on the press is full video game history of video games. Maybe some of you may remember the case Gerstmann, GameSpot fired the journalist for speaking ill of Kane & Lynch publisher Eidos after complaints, while others will know that Kotaku is blacklisted, Sony have revealed some information about Home, later proved accurate.

Today it's up to those who have panned Duke Nukem Forever be subject to retaliation. It appears that the company was responsible for public relations of the game from Gearbox, The Jim Redner of Redner Group, has decided to "blacklist" sites and magazines that have panned the game, to avoid sending printed material in the future .

As we know all this? Well, what marketing genius and evil in the person of Jim Redner, a sure Nobel prize, I wrote about Twitter. Now, we do not want to bore you never asking whether they entrust the cleaning of the litter of your cat to someone who does something like that, but obviously, when the news was leaked, a controversy broke out on videogame forums around the world.

Gearbox and 2K Games have dissociated, while the good Redner was forced to write a long email of apology in which he tried to explain his point of view, paradoxically, also shared, or that some reviews Duke Nukem Forever were actually too and bilious mood, judging the game for the look and feel more dated than for its quality (this is a personal evaluation of those who reported the news).

Sure, there are different ways to ask questions and threaten to deprive the release of material to work certainly does not look like a hero in the eyes of the community. If the videogame industry was sound that wants to grow not only in terms of profits, exploit the situation to think about the critical role of video games, obviously important if publishers are always there to count the votes, and how to avoid certain unpleasant situations .

But the video game industry wants to grow? Source: Kotaku

No comments:

Post a Comment