Despite the recent events connected with the attack of the PlayStation Network, Sony is still the most popular brand in Asia. A poll conducted by TNS and quoted by the Wall Street Journal, puts Sony in the first position in the face of rivals such as Samsung, Panasonic, LG and Canon. The news will definitely be pleased with Sony, that in the course of this week is going to eventually restore the PlayStation Network globally, after the heavy attack suffered last April.
He will also like to CEO Howard Stringer, who last month stressed that the brand image of Sony was clearly recovered from the blow hole in the PSN. "The perception of our brand, you'll be glad to hear it, is improving further," he said Stringer. The survey of 1000 Campaign 2011 Top Asia-Pacific Brands asked consumers from one of the ten selected regions of the Asian market, to classify the national and global brands they most appreciated.
More than 3300 people between 15 and 64 years participated in the survey. Sony fell into several categories, including telephones, consoles and televisions, to the advantage of his position in the standings.
He will also like to CEO Howard Stringer, who last month stressed that the brand image of Sony was clearly recovered from the blow hole in the PSN. "The perception of our brand, you'll be glad to hear it, is improving further," he said Stringer. The survey of 1000 Campaign 2011 Top Asia-Pacific Brands asked consumers from one of the ten selected regions of the Asian market, to classify the national and global brands they most appreciated.
More than 3300 people between 15 and 64 years participated in the survey. Sony fell into several categories, including telephones, consoles and televisions, to the advantage of his position in the standings.
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- Sony Announces Full Restoration of their Playstation Network in Japan (04/07/2011)
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- Gear Games News: Sony Extends Welcome Back Offer Until July 5th at 9AM PST (04/07/2011)
- Questions over alleged early close of Sony's Welcome Back offer (04/07/2011)
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