According to the said Adam Mersky from Turbine's podcast during the Ten Ton Hammer (thanks Gamasutra), the shift to free-to-play model would bring great benefits to Lord of the Rings Online ... especially from the economic point of view. It appears that the profits would in fact tripled within a couple of months, proving once again that the model Free-To-Play can be beneficial for companies that decide to adopt it.To grow, however, were not only the profits but, as confirmed by Kate Paiz, executive producer at Turbin, users, now more numerous than the product was characterized by a monthly subscription fee. "We are very happy with how things are going and especially how the players reacted after our decision to adopt the Free-To-Play," he said.
"With all the new players every day in the universe come to LOTRO, the game world can not really be more vibrant and alive than that." "The key to success is to allow users to decide how to play and how much to spend to do it. Without constraints or taxes, everyone can develop their expertise in the manner deemed most appropriate, perhaps going to invest more money than they would have spent subscribe.
- LotR Online's Free-To-Play Switch Tripled Revenue (07/01/2011)
- 'Rise Of Isengard' To Expand 'LOTR Online' In Fall 2011 (19/11/2010)
- Lord Of The Rings Tripled Its Revenue By Going Free-To-Play [PC] (07/01/2011)
- 499 Way to Find Yourself... Well... Here (18/12/2010)
- LOTR Fans Watch Out - Minas Tirith in Matchsticks (09/12/2010)
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