Monday, February 21, 2011

Riccitiello - a generation problem for EA

But the company has moved well to EA boss John Riccitiello, said the change from the last generation of consoles to the current one is very problematic for the digital entertainment giant. But there is hardly revelations. The decline in sales of FIFA has been without doubt one of the most obvious symptoms of a malaise that EA has kept a sound investment.

Undeniable commitment of the EA in recent years, including on domestic securities, an increase in both quality and tender. But also on the digital side and the reduction in costs, the company has achieved remarkable results. Obviously the goal of the statements made by Riccitiello at Goldman Sachs Technology and Internet Conference is not to inform us about the known elements, but to publicize its achievements in terms of a new wave of investments and securities, already announced for the foreseeable future.

Riccitiello It points directly to the nearest well-Star Wars: The Old Republic represents a challenging and investment must be made widely known. The boss of EA aims directly at the base of users of World of Warcraft and is not frightened by the need to reach 500,000 subscribers to break even.

"We want a slice, we want a dominant position. And our product is innovative in many respects." Source: GamesIndustry. biz

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