According to another charity initiative in the PlayStation blog, since yesterday the direct link should be available on PlayStation Network for charitable giving to Japan, obviously to help the people affected by disasters in recent days. When starting PlayStation 3, connecting to the PSN, there should be a banner for the donation of 2, 5, 10 or 20 euro jewel case, and has received in exchange for the theme "Sunrise Blossom." All proceeds will go to the Red Cross, we had no way to directly control the PSN, so we do not know if the initiative has been activated in all sections of the European service or not.
Source: EU PlayStation blog
Source: EU PlayStation blog
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