Sony seems to have learned from the mistakes made with PSP and announced that the digital versions of the games NGP will be launched simultaneously with those "packaged". This was announced by the company's European boss, Andrew House, during an interview with MCV. "The PSP had taught us many things, especially with regard to marketing strategies.
So we decided that the same day the game arrived 'physically' in the shops, will be simultaneously available to their digital versions. House explained that the developer was not imposed any constraints on this standpoint. May, for example, to freely decide to make a game only in digital.
"We want the teams are free to choose whether to make the products also in 'physical'. This will allow smaller developers to address the creation of a security by taking fewer risks and costs. The head of Sony Europe, unfortunately, has not revealed dell'NGP details on release date, but now seems more likely that an arrival in the contemporary world at the end of 2011. 
So we decided that the same day the game arrived 'physically' in the shops, will be simultaneously available to their digital versions. House explained that the developer was not imposed any constraints on this standpoint. May, for example, to freely decide to make a game only in digital.
"We want the teams are free to choose whether to make the products also in 'physical'. This will allow smaller developers to address the creation of a security by taking fewer risks and costs. The head of Sony Europe, unfortunately, has not revealed dell'NGP details on release date, but now seems more likely that an arrival in the contemporary world at the end of 2011.
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