Tuesday, April 12, 2011

Activision: Guitar Hero is still alive

The Business of Guitar Hero was just frozen for some time, said Dan Winters of Activision in an interview with GamesIndustry. biz. "We will continue to launch products and to support the channel, the brand will not disappear. I just do not develop a new game for next season, that's all." Last February, Activision announced the demobilization of the Guitar Hero series because of "the decline of the genre." In the following months, however, the publisher has continued to distribute packages of songs for the games Guitar Hero, DJ Hero.

Winters is also back on the cancellation of True Crime Hong Kong title canceled by Activision for "falling short". According to Winters, in fact, the game could have obtained an average of 80 or 85; United Front is a talented team. " "The fact is that we have changed our business model and we prefer to concentrate on three real monsters, which are Bungie, Call of Duty and Spyro."

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