Following the March 11 earthquake that struck Japan, Sony Computer Entertainment has launched a solidarity campaign aimed at involving the community of PlayStation Network. From March 19 in Europe and North America, 24 in Japan and Asia, users of the PlayStation Network have been able to make donations (from 2 to 20 €) in favor of the people affected by the earthquake and tsunami.
Regardless of the amount selected, users who have contributed to the initiative have been the theme for the PlayStation 3 "Sunrise Blossom." As reported in the press release from Sony, March 31, 2011, the initiative has succeeded in putting together 109.6 million yen (approximately 1 million 300 thousand U.S.
dollars). The contributions are donated to the British Red Cross, member of the International Red Cross who will use the funds for "rehabilitation activities, including the deployment of personnel, sending supplies and financial resources to support each other." 
Regardless of the amount selected, users who have contributed to the initiative have been the theme for the PlayStation 3 "Sunrise Blossom." As reported in the press release from Sony, March 31, 2011, the initiative has succeeded in putting together 109.6 million yen (approximately 1 million 300 thousand U.S.
dollars). The contributions are donated to the British Red Cross, member of the International Red Cross who will use the funds for "rehabilitation activities, including the deployment of personnel, sending supplies and financial resources to support each other."
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