Partnership to new heights reached THQ announced the partnership agreement with Random House Publishing Group, under which both companies will collaborate on future projects. According to reports, the agreement applies in the first place for an unspecified number of games and books, something related to new IP that will be carried out in different media.
Beyond the intent of marketing and the like, the question is still rather vague but seems to be focused on one or more IP considered with great potential, a new kind of universe from which to draw for the development of games, books and other narrative forms.
Beyond the intent of marketing and the like, the question is still rather vague but seems to be focused on one or more IP considered with great potential, a new kind of universe from which to draw for the development of games, books and other narrative forms.
- THQ and Random House team up for new transmedia IPs (04/04/2011)
- Random House Adds Videogame Partner (03/04/2011)
- Random House says digital will become a significant part of their business (31/03/2011)
- Monday Book News: 6 Links For Your Morning Coffee Break (4/4/11) (04/04/2011)
- Publishing company book profits up (04/04/2011)
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