Thursday, January 20, 2011

Lovefilm to new platforms

The streaming service Lovefilm, recently acquired by Amazon, said in Videogame Source that the company plans to extend the oproprie activities on many other platforms out there. "After arriving on the PS3 for the people will not be surprised to know that we want to extend our activities," said Simon Morris of Lovefilm.

"We can not say too much but we want to get in as many platforms as possible." Morris refused to specify whether the company has already spoken to Microsoft and Nintendo to launch the service on the Wii and Xbox 360, but suggests that it may also arrive on Lovefilm PSP2. "We're looking at all the platforms that could support it, including handheld.

Lovefilm has arrived on PS3 in November but has been criticized for the modesty of the proposed catalog. According to Morris, however, things are bound to improve. "We are still at the dawn of the digital world. We have the largest catalog of the United Kingdom, but the number of films in digital format is still relatively small." "People think that digital is equivalent to simple.

In fact, we are innovating, the whole industry is innovating in this area." In the United States to carry Netflix movies on PS3, PC, Wii and Xbox 360. "We admire," said Morris, who declined to disclose the amount paid by Amazon to acquire the remaining 58% of the company. Following this operation, Lovefilm will extend its operations in other European countries? "We have very interesting projects for Lovefilm at the moment but we can not talk."

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