AESVI announced via a press preview of the data in the annual report on the games industry in Italy, developed by GfK Retail and Technology for 2010, which will be published in full in the spring. Overall last year were sold "20 million units, or 33 video game console and about 5 per minute, a turnover amounted to 1.102 billion euro." Positive results then, despite a decline in value of -2.3%.
"2010 was a year of substantial stability for the video game industry in Italy: the sector has shown its strength, for the third consecutive year surpassing the billion and one hundred million turnover, thanks to the conquest of new spaces 'inside of Italian households, "said the chairman of AESVI, Gary Ruvolo.
"In an economic situation is still very difficult, the performance made a sign in our country is a very positive result, even in light of the serious obstacles of the gaming market more mature in Europe and the world, already announced in recent weeks." The Italians will once again confirm the lovers of the home console and less interested in the portable console.
"On the hardware front there has been a decline in overall market volume (-7.4%, for a total of 2,371,186 units sold) and value (-8.9%, amounting to € 456,639,015) but just to confirm the good result of the home console (Console Home) for the market for portable (Portable Console), showing a +3.8 to volume (equal to 1,443,730 units sold) compared to a slight decrease -1.3 value (317,360,205), attributable to the repositioning of price.
" As for the software, "the market has recorded a growth of +2.9% in value (645879231000) and a -1.1% in volume (17,723,166 units sold). In detail, the market for console games (Console Games) has been an increase both in volume (+1.5%, for a total of 15,983,417 units sold) and value (+4.4% or 605 628 153 000 euro), backed by the home segment, or video games for consoles fixed, which recorded a 9.6% by volume (11,528,296 units sold) and +12.6% in value (to 485 811 832 000 €), confirming the Italians' preference for the home game.
" In fall, but PC games, "which represent a -19.9% in volume for a total of 1,739,749 units sold, and a -15.4% in value, amounting to 40,251,078,000 euro. Calo, which is determined in part by the impact of piracy, in part by the fact that this survey refers only to the channels of distribution "physical" and does not include online, to which you are now targeting the PC market.
"In 2010 best-selling games in Italy were, respectively, Pro Evolution Soccer 2011, FIFA 11 and Call of Duty: Black Ops. Fourth Gran Turismo 5, fifth Assassin's Creed: Brotherhood sixth Wii Party, respectively the seventh and eighth Pokémon Silver and Gold; ninth Dante's Inferno tenth Super Mario Galaxy 2.
AESVI Source / GfK 
"2010 was a year of substantial stability for the video game industry in Italy: the sector has shown its strength, for the third consecutive year surpassing the billion and one hundred million turnover, thanks to the conquest of new spaces 'inside of Italian households, "said the chairman of AESVI, Gary Ruvolo.
"In an economic situation is still very difficult, the performance made a sign in our country is a very positive result, even in light of the serious obstacles of the gaming market more mature in Europe and the world, already announced in recent weeks." The Italians will once again confirm the lovers of the home console and less interested in the portable console.
"On the hardware front there has been a decline in overall market volume (-7.4%, for a total of 2,371,186 units sold) and value (-8.9%, amounting to € 456,639,015) but just to confirm the good result of the home console (Console Home) for the market for portable (Portable Console), showing a +3.8 to volume (equal to 1,443,730 units sold) compared to a slight decrease -1.3 value (317,360,205), attributable to the repositioning of price.
" As for the software, "the market has recorded a growth of +2.9% in value (645879231000) and a -1.1% in volume (17,723,166 units sold). In detail, the market for console games (Console Games) has been an increase both in volume (+1.5%, for a total of 15,983,417 units sold) and value (+4.4% or 605 628 153 000 euro), backed by the home segment, or video games for consoles fixed, which recorded a 9.6% by volume (11,528,296 units sold) and +12.6% in value (to 485 811 832 000 €), confirming the Italians' preference for the home game.
" In fall, but PC games, "which represent a -19.9% in volume for a total of 1,739,749 units sold, and a -15.4% in value, amounting to 40,251,078,000 euro. Calo, which is determined in part by the impact of piracy, in part by the fact that this survey refers only to the channels of distribution "physical" and does not include online, to which you are now targeting the PC market.
"In 2010 best-selling games in Italy were, respectively, Pro Evolution Soccer 2011, FIFA 11 and Call of Duty: Black Ops. Fourth Gran Turismo 5, fifth Assassin's Creed: Brotherhood sixth Wii Party, respectively the seventh and eighth Pokémon Silver and Gold; ninth Dante's Inferno tenth Super Mario Galaxy 2.
AESVI Source / GfK
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