Excessive fees and unnecessary Mark Cerny, who has worked with dozens of popular titles, he also works as a consultant during the games industry and the 2011 DICE has revealed his views on the titles to 50 million dollars. According to Cerny these figures are too large, too risky and not at all necessary to tell a story.
At one time perhaps the costs were inevitable, when the arcade costing $ 2,500 a cabin, and only a few dollars on the expense of a cartridge for the makers of the game console went in it. But even when these costs were inevitable not have prevented the crash of the world of video games of 1983 and the poor planning of the gaming arcade, or the need to further reduce the length of matches to break even with the cost of the cab, took him to a premature end.
Short, according to Cerny, now that the cheap optical media have eliminated much of the expenditure required, because title to push unhealthy budget flop that if they become real cleavers? Twenty million, says the consultant and developer, are a healthier figure, adapted to the development of good quality and reasonable in relation to the possibilities offered by the market because only about sixty games a year exceeds the threshold of one million copies sold.
Source: Gamasutra 
At one time perhaps the costs were inevitable, when the arcade costing $ 2,500 a cabin, and only a few dollars on the expense of a cartridge for the makers of the game console went in it. But even when these costs were inevitable not have prevented the crash of the world of video games of 1983 and the poor planning of the gaming arcade, or the need to further reduce the length of matches to break even with the cost of the cab, took him to a premature end.
Short, according to Cerny, now that the cheap optical media have eliminated much of the expenditure required, because title to push unhealthy budget flop that if they become real cleavers? Twenty million, says the consultant and developer, are a healthier figure, adapted to the development of good quality and reasonable in relation to the possibilities offered by the market because only about sixty games a year exceeds the threshold of one million copies sold.
Source: Gamasutra
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