Selling games that cost $ 60 equals sfrutatre consumers, according to the Head of free-to-Play by Electronic Arts. During an interview with Rock Paper Shotgun, Ben Cousins, general manager of Easy Studios, said that allowing free access to the game before asking the consumer to spend his money however is a more reasonable approach.
"I can not think of a major form of exploitation to one that prevents access to all content if you do not pay $ 60. This business model is extremely hard, if you think in an objective manner." "We want everyone to try the game, then do we evaluate success. If users do not find the title of their choice can leave and have not lost anything." According to Cousins, the future is not tied to a particular platform and the games will be mostly "free with deep multiplayer experience." The beta of the next game Easy Studios, Battlefield Play4Free will begin April 4.
"I can not think of a major form of exploitation to one that prevents access to all content if you do not pay $ 60. This business model is extremely hard, if you think in an objective manner." "We want everyone to try the game, then do we evaluate success. If users do not find the title of their choice can leave and have not lost anything." According to Cousins, the future is not tied to a particular platform and the games will be mostly "free with deep multiplayer experience." The beta of the next game Easy Studios, Battlefield Play4Free will begin April 4.
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