In an internal document (reported by Giant Bomb) and distributed by Activision to its employees in February, following the freezing of the business of music games, the publisher has explained why he does not believe that Call of Duty running the risk of making the end of Guitar Hero . "There are several key differences between the two franchises," says CEO Eric Hirschberg.
"Guitar Hero has quickly reached incredible heights, then collapsed. Call of Duty, however, has steadily grown in seven years." "Guitar Hero was part of a new genre that has enjoyed great popularity but has not been able to stand the test of time. Call of Duty instead belongs to a genre that for decades continues to show its strength.
In addition, COD has put together a massive community online players. " "If we analyze sales, involvement of players, hours of online gaming and performance of the DLC, we conclude that the potential of the franchise has never been so great. Therefore we must focus our efforts: to increase quality, innovate and deliver services to community online ".
"Within industry, the franchise that have the ability to resist over time are few. Everything suggests that Call of Duty is one of those." 
"Guitar Hero has quickly reached incredible heights, then collapsed. Call of Duty, however, has steadily grown in seven years." "Guitar Hero was part of a new genre that has enjoyed great popularity but has not been able to stand the test of time. Call of Duty instead belongs to a genre that for decades continues to show its strength.
In addition, COD has put together a massive community online players. " "If we analyze sales, involvement of players, hours of online gaming and performance of the DLC, we conclude that the potential of the franchise has never been so great. Therefore we must focus our efforts: to increase quality, innovate and deliver services to community online ".
"Within industry, the franchise that have the ability to resist over time are few. Everything suggests that Call of Duty is one of those."
- Is Call of Duty Like Guitar Hero? Activision Ponders (20/04/2011)
- Activision Asks Itself: Isn't Call of Duty Like Guitar Hero Used to Be? (20/04/2011)
- Guitar Hero's DLC flow stops after April (15/04/2011)
- "Activision: Guitar Hero not dead after all" and related posts (17/04/2011)
- Activision sees Call of Duty's success falling in line with Guitar Hero's heyday, eases worries of the same fate (20/04/2011)
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