Thursday, May 26, 2011

2011 positive for the PlayStation brand

In the fiscal year ended March 31, 2011, the branch of Sony products including PlayStation brand showed record results for the company Japan. 14.3 million of PlayStation 3 have been sold in the last 12 months for a total of 50 million consoles sold worldwide, a result that puts the platform behind Sony Xbox 360 from Microsoft (53.6 million consoles sold in January 2011 , according to estimates by the U.S.

company). With 8 million units sold, PSP instead showed the worst result since the launch of the handheld console in 2006. Including decline in sales of PlayStation 2, increased from 7.3 million units sold in 2010 to 6.4 million. Positive sales of PS3 games, from 115.6 million units in 2010 to 150 million in 2011; PSP instead share reaches 46.6 million, 14.6 million PS2.

Networked Products and Services division, which includes the PlayStation brand ended the fiscal year with an operating profit amounted to 435.3 million dollars.

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