Amazon has published a note in which he states that it has reached the significant data to suggest that eBooks are the most sold books of regular paper, which we are used to buy in bookstores or online at sites like Amazon, which offers fast ships and throughout Italy for the classic printed books. But hidden behind this statement, as often happens, the double meanings and information that readers could not escape because it is true that the last time Amazon has reported a sale of less than paper books to books multimedia file formats, these eBooks, but the causes of this result are obvious and we will explain below in a few easy steps.
Let's start with an example that could be called stupid but you get the idea of the mechanism to learn in the sale, so we pretend to speak instead of books, games for smartphones, a distributor like Amazon obviously sell a lot more games in the direct purchase, or directly from site to smartphones, instead of sending a CD containing the game file to install it later on your smartphone, this seems to many that a trivial example, however, is the same logical principle that happens with books, I have deliberately used an extreme example and impossible in the reality of the market necessary to understand the unequal struggle between the two types of products.
Being easier to download in the multimedia PC into a book, without waiting to receive it after days of waiting, the sales in eBooks on the Web will certainly be higher as it related to a purchase in real time, as early as the books in paper format shall implement a buying process with delayed product delivery, developing in the user desire to obtain immediately the object of desire, without waiting for additional time.
But this figure hides another truth, however, dormant, or on a digital store that it is obvious that more books are being sold as media people generally buy books in print shops, bookstores and supermarkets, since Amazon can not collect as has no real shops where users can go to shop. So these conclusions from Amazon in the end have a relatively low value, because they use a different sales system that strongly influences the purchase, due to the desire to get a good real-time, rather than use them after some time indefinite , within the time of shipment.
It would be interesting to see how many eBooks be sold in ordinary bookstores at the expense of paper books, it is unlikely that a user is traveling in a bookstore to buy a media object, rather than doing it from home with your computer, here is another striking example now that makes the idea of the incongruity of such statements, which sometimes are beyond logic and exploit psychology to be able to attract a wider audience to the news and the new technology, we are all fully support, but avoiding some mezzucci, trusting that this is not the case, to promote and stimulate sales.
The board is then to pay attention to information and data disclosed by companies, who sometimes exploit these resources to increase sales and attract a slice of users, which is definitely not low compared with the limits to which many of us may think. For the moment let us confine ourselves to think that eBooks are the future, but for now let's just read some good books in print and not miss the taste of even the physical feel of the latter, without considering that many hours to read through eReaders is harmful if done improperly.
Let's start with an example that could be called stupid but you get the idea of the mechanism to learn in the sale, so we pretend to speak instead of books, games for smartphones, a distributor like Amazon obviously sell a lot more games in the direct purchase, or directly from site to smartphones, instead of sending a CD containing the game file to install it later on your smartphone, this seems to many that a trivial example, however, is the same logical principle that happens with books, I have deliberately used an extreme example and impossible in the reality of the market necessary to understand the unequal struggle between the two types of products.
Being easier to download in the multimedia PC into a book, without waiting to receive it after days of waiting, the sales in eBooks on the Web will certainly be higher as it related to a purchase in real time, as early as the books in paper format shall implement a buying process with delayed product delivery, developing in the user desire to obtain immediately the object of desire, without waiting for additional time.
But this figure hides another truth, however, dormant, or on a digital store that it is obvious that more books are being sold as media people generally buy books in print shops, bookstores and supermarkets, since Amazon can not collect as has no real shops where users can go to shop. So these conclusions from Amazon in the end have a relatively low value, because they use a different sales system that strongly influences the purchase, due to the desire to get a good real-time, rather than use them after some time indefinite , within the time of shipment.
It would be interesting to see how many eBooks be sold in ordinary bookstores at the expense of paper books, it is unlikely that a user is traveling in a bookstore to buy a media object, rather than doing it from home with your computer, here is another striking example now that makes the idea of the incongruity of such statements, which sometimes are beyond logic and exploit psychology to be able to attract a wider audience to the news and the new technology, we are all fully support, but avoiding some mezzucci, trusting that this is not the case, to promote and stimulate sales.
The board is then to pay attention to information and data disclosed by companies, who sometimes exploit these resources to increase sales and attract a slice of users, which is definitely not low compared with the limits to which many of us may think. For the moment let us confine ourselves to think that eBooks are the future, but for now let's just read some good books in print and not miss the taste of even the physical feel of the latter, without considering that many hours to read through eReaders is harmful if done improperly.
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