Saturday, May 21, 2011

MW3, "leak turned into a victory"

According to Activision, the massive leak of information about Modern Warfare 3 proved to be a "victory for marketing." In an interview with Joystiq, Eric Hirshberg, Activision has condemned the illegal but added that at the end to the publisher was still a victory. "It's not nice to steal the intellectual property of others, or to filter out news that does not belong to you," says Hirshberg, "but you can not always have things under control." "Through our channels, through Robert Bowling of Infinity Ward, Facebook and YouTube have reached our fans and we told them we planned a different kind of ad.

However, because of the leak, we preferred to anticipate some information ". "We woke up the morning with a crisis of marketing and we went to bed at night with a victory in his pocket." The head of the leak was not identified, but according to Hirshberg these are people who have access to the secrets of the company.

Call of Duty: Modern Warfare 3 will be in stores on November 8.

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