Tuesday, June 14, 2011

Interactive advertising for Kinect

As reported by TechCrunch, Microsoft has patented a service called NUAds that could bring the interactive advertising in video games compatible with Kinect. It is in fact "services related to advertising and acts to promote and marketing of goods and services through interactive game in which consumers interact with advertising content of third party using voice and gestures." Last March, Microsoft announced that it has exceeded ten million share in a few months of Kinect sold.

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