Friday, January 7, 2011

The Lord of the Rings Online free triples revenue

Free but profitable As reported by Gamasutra, Turbine turning maneuvers undertaken by The Lord of the Rings Online has proven quite apt. It appears that the rise of the "population" achieved the elimination of the cost of access to the game has even allowed to triple the revenues related to the game than the old management.

"It 's still early, it is only a couple of months," said Adam Mersky of Turbine, which has nevertheless stated that "The monthly earnings have tripled for us." The game is now free to download and play, with no fixed subscription, but contains a system of micro-transactions for the purchase of in-game content and lots of premium subscriptions that provide access to a larger number of objects, equipment and various elements of the game.

Apparently the public liked the idea, going to repopulate the lands virtual Lord of the Rings Online a few months.

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