Monday, February 14, 2011

EA and myths of mobile games

According to a manager and the players spend 7% of the total time devoted to the use of handheld games in the bathroom. During the DICE in Las Vegas (via VentureBeat), the vice president of EA Mobile's Travis Boatman spoke of the myths surrounding mobile games. The first concerns the movement. According to one study, in fact, players spend 47% of time dedicated to portable gaming systems in homes, 12% travel, 14% labor, 7% in the bathroom at school and 3% 1% at the airport.

Travis has also removed the analogy casual / laptop. According to the manager of EA, the hardcore games for handheld devices are scarce but some of the most successful titles (Travis cites Infinity Blade and Dead Space) show that there is room in the market for portable video games more complex and deep.

The vice president of EA Mobile has also emphasized the importance of brand in the mobile segment, spoke of the need to develop different versions of the games due to fragmentation of the handheld market, and predicted the explosion of business over the next three years.

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