Thursday, March 31, 2011

Kinect lands in TV Sports

Sports Kinect appear in some sequences of the show Sports A League of Their Own, as a part of the "product placement" signed by Microsoft with Sky. The show is not yet sent in Italy, but the episode in question will be aired in Britain tomorrow, April 1. Microsoft has to be big fan of having sponsored this program from the start with the Xbox 360 brand.

Until a few years ago it was not possible for companies to show their products in television programs, but a ruling a few years ago has opened up (and set) the product placement.

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