Tuesday, April 19, 2011

THQ and the "revolution" of prices

In preparation for the launch of Mx vs. Atv: Alive, THQ CEO Brian Farrell has called the wrong approach towards the industry's prices and spoke of the new model of THQ, which with the new off-road racing game will combine a lower price ($ 40 instead of the canonical $ 60) and a system of micro-transactions.

"This is an innovative concept based on what we saw in the free-to-play," said Farrell in an interview with Forbes (via GamesIndustry). "The player can customize the experience by paying only the content that is concerned." "Is it possible to bring the free-to-play on consoles but we must work together with Microsoft, Sony and Nintendo to develop a model that works for everyone." According to Farrell, when digital distribution on console is hampered by massive file sizes and the absence of a well-defined business model on different platforms.

And the impact of reviews on sales, CEO of THQ said that "many decisions are based on word of mouth."

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