In preparation for the launch of Mx vs. Atv: Alive, THQ CEO Brian Farrell has called the wrong approach towards the industry's prices and spoke of the new model of THQ, which with the new off-road racing game will combine a lower price ($ 40 instead of the canonical $ 60) and a system of micro-transactions.
"This is an innovative concept based on what we saw in the free-to-play," said Farrell in an interview with Forbes (via GamesIndustry). "The player can customize the experience by paying only the content that is concerned." "Is it possible to bring the free-to-play on consoles but we must work together with Microsoft, Sony and Nintendo to develop a model that works for everyone." According to Farrell, when digital distribution on console is hampered by massive file sizes and the absence of a well-defined business model on different platforms.
And the impact of reviews on sales, CEO of THQ said that "many decisions are based on word of mouth." 
"This is an innovative concept based on what we saw in the free-to-play," said Farrell in an interview with Forbes (via GamesIndustry). "The player can customize the experience by paying only the content that is concerned." "Is it possible to bring the free-to-play on consoles but we must work together with Microsoft, Sony and Nintendo to develop a model that works for everyone." According to Farrell, when digital distribution on console is hampered by massive file sizes and the absence of a well-defined business model on different platforms.
And the impact of reviews on sales, CEO of THQ said that "many decisions are based on word of mouth."
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