The developer Turbine talks about new content for the popular MMO in an interview with A Casual Stroll to Mordor, Lauren Salk, developer of the turbines to work on The Lord of the Rings Online, has described the creative process that leads to the creation of the festival, and the way the team promotes participation in such events.
The Salk said that it is very important to keep players updated on new content, and since not everyone goes to read the notes issued by any patches or blog post, would it be to send him messages in-game. "I think all developers of The Lord of the Rings Online are trying to make people play with the content they create," he said.
"Accessibility is one of our most important goals. We must make sure that players have the tools needed to easily access the new content, and use any form of incentive to encourage them to do so." "Before my arrival, the festivals were not announced in the game, so it was hard to even know of their existence.
Now we send a message to the players in-game warning them of the events that are about to leave, and then provide them with a quest for connection the area where the festival takes place. " "For us there is nothing worse than putting so much effort in creating something which 99% of the players is not known.
We can not force people to engage with all the content we create, but we at least make sure that content is presented as clearly as possible. In this way, players can decide independently if there is any event in which they participate. "Source: VG247
The Salk said that it is very important to keep players updated on new content, and since not everyone goes to read the notes issued by any patches or blog post, would it be to send him messages in-game. "I think all developers of The Lord of the Rings Online are trying to make people play with the content they create," he said.
"Accessibility is one of our most important goals. We must make sure that players have the tools needed to easily access the new content, and use any form of incentive to encourage them to do so." "Before my arrival, the festivals were not announced in the game, so it was hard to even know of their existence.
Now we send a message to the players in-game warning them of the events that are about to leave, and then provide them with a quest for connection the area where the festival takes place. " "For us there is nothing worse than putting so much effort in creating something which 99% of the players is not known.
We can not force people to engage with all the content we create, but we at least make sure that content is presented as clearly as possible. In this way, players can decide independently if there is any event in which they participate. "Source: VG247
- LotRO blog interviews content developer Lauren "Budgeford" Salk (26/01/2011)
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Signoria (wikipedia)  
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