The ten most enterprising people will win the first ten PLAY Xperia Sony Ericsson has announced the FIRST competition web 10, which will take place on the Facebook page, on the official website of the Italian and YouTube channel. In line with the philosophy "make. Believe" and the concept of the new Xperia PLAY, "Need-Want," Sony Ericsson is launching a challenge to users to prove their resourcefulness and originality, but to have something truly unique: the edition PLAY Xperia numbered, with special packaging and cover in their own hands in preview, one month after the official launch of the product on the market.
Competitors must capture or shoot a quirky and curious situation in which to demonstrate what they are really willing to do just to receive one of ten exclusive devices. To be one of the Ten First you must enter the competition on the official Sony Ericsson Italy and post their own content.
Once loaded, an e-mail notification will be sent to the participant along with a link that will identify and share it. The application will also write a comment of at least 160 characters. The race itself, in fact, start with the intervention of friends and fans who will vote the number of contributions, expressing a positive or negative.
Will advance to the finals of the competition who have racked up more positive ratings than negative ones. A panel of experts will select 10 winners who will receive their Xperia PLAY during an exclusive event. 
Competitors must capture or shoot a quirky and curious situation in which to demonstrate what they are really willing to do just to receive one of ten exclusive devices. To be one of the Ten First you must enter the competition on the official Sony Ericsson Italy and post their own content.
Once loaded, an e-mail notification will be sent to the participant along with a link that will identify and share it. The application will also write a comment of at least 160 characters. The race itself, in fact, start with the intervention of friends and fans who will vote the number of contributions, expressing a positive or negative.
Will advance to the finals of the competition who have racked up more positive ratings than negative ones. A panel of experts will select 10 winners who will receive their Xperia PLAY during an exclusive event.
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