Wednesday, February 16, 2011

EA: World of Warcraft "a silent movie"

According to Electronic Arts, the MMO Star Wars: The Old Republic MMO snatch several players of Blizzard, World of Warcraft. "We want our share, we want the leadership," said EA CEO John Riccitiello at the Goldman Sachs Conference (via Gamers Industry). "We do not expect them to fall ... but take a big chunk of their market." World of Warcraft is the MMO based on a model of subscriptions and more popular in the world with 12 million subscribers.

Star Wars: The Old Republic, however, expected on PC in April and the end of 2011, will mark BioWare's debut in the genre of MMO. According to EA, though, the game BioWare could succeed in a business that has escaped all the others: "In their MMO does not speak. What Blizzard is a silent film, instead we have in our dubbing in different languages." A few days ago, however, during a conference call with shareholders, Riccitiello was much less ambitious set of objectives.

With 500,000 subscribers we could talk business "profitable", while from about one million in one could speak of an "extremely profitable business," declared the CEO of EA, which had also suggested a potential success at the expense of smaller rivals, but not the leader of the segment in question (WoW).

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