As stated by the boss of Electronic Arts, John Riccitiello, in the course of Ad Age Conference held in New York, the marketing battle between Battlefield and Call of Duty 3 would cost a total of $ 200 million. "In November we will launch Battlefield 3. If you collide with the next Call of Duty, currently the number one industry, a game that last year grossed $ 400 million in one day," said Riccitiello.
"Our game is designed to beat that title. If you seek a clash of the titans, this fall you will have it." "From a marketing perspective, two or three hundred million dollars will go up in smoke for the heads up between these two products. The concept is similar, but we believe that our game is superior.
It will be incredible." Activision has not announced new games in the series Call of Duty. 
"Our game is designed to beat that title. If you seek a clash of the titans, this fall you will have it." "From a marketing perspective, two or three hundred million dollars will go up in smoke for the heads up between these two products. The concept is similar, but we believe that our game is superior.
It will be incredible." Activision has not announced new games in the series Call of Duty.
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