EA intends to bring together all of its games in one world, each player can customize it as if it were a social network. The announcement was the boss of EA Sports, Peter Moore: "We want to make all of our franchise as a single piece of the puzzle, the players may change depending on your needs and tastes." "The idea is to stay connected to the world of EA, no matter who you are, what console you own or what your favorite titles.
We want to create an enabling persistent reward to anyone who plays or more in a better way Over the years the various chapters of our franchise. " "We do not want every new release of a series the players have to start again as has happened so far but that, for example, who has played Madden 11 to see you drop his efforts rewarded when they purchase Madden 12." According to Moore this is not so distant future and may occur much sooner than you might think.
The idea of persistent profiles is not exactly new in fact. Just think of Xbox Live Gamertag or PlayStation Network, Steam or Battle. net. 
We want to create an enabling persistent reward to anyone who plays or more in a better way Over the years the various chapters of our franchise. " "We do not want every new release of a series the players have to start again as has happened so far but that, for example, who has played Madden 11 to see you drop his efforts rewarded when they purchase Madden 12." According to Moore this is not so distant future and may occur much sooner than you might think.
The idea of persistent profiles is not exactly new in fact. Just think of Xbox Live Gamertag or PlayStation Network, Steam or Battle. net.
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