The turnover of the market for video games for social networks will rise to $ 5 billion by 2015, according to Park Associates. The company said that at present the Facebook games to have a catchment area of about 250 million people, as reported by GamesIndustry Thanks to the business of virtual goods and micro-transactions, the most successful publishers have been able to achieve substantial profits, says Park Associates, which provides access to data on consumer behavior is the main advantage that social games offer compared to traditional video games.
"The ability to assess the effectiveness of different mechanisms of gameplay, to change the design almost in real time and can now try these variations, are advantages that traditional games will not ever offer," says the company is active in research market. 
"The ability to assess the effectiveness of different mechanisms of gameplay, to change the design almost in real time and can now try these variations, are advantages that traditional games will not ever offer," says the company is active in research market.
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