It seems that the Death Star is already under construction, Research Park Associates shows that the worldwide market for video games on social networks will reach five billion dollars in revenues by 2015, five times its proportions. If you are not yet dead from horror thinking about a figure so large expense to buy skirts virtual kittens and teddy bears, now know that games like Farmville and CityVille Zynga can count on two hundred and fifty million monthly users, a figure capable of any investor enticed.
If the horror has not yet made reservations for a flight to Mars, you know that the microtransactions are just the tip of the iceberg of this new economy and that the largest share is represented by the behavioral data of the players, or the ability to test in real-time behavior in the game, acting accordingly on different levels (ranging from gameplay to targeted marketing campaigns).
Understand why the characters of these seemingly harmless games everyone laughs? Source: GamesIndustry. biz 
If the horror has not yet made reservations for a flight to Mars, you know that the microtransactions are just the tip of the iceberg of this new economy and that the largest share is represented by the behavioral data of the players, or the ability to test in real-time behavior in the game, acting accordingly on different levels (ranging from gameplay to targeted marketing campaigns).
Understand why the characters of these seemingly harmless games everyone laughs? Source: GamesIndustry. biz
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