Only three years ago, that of Guitar Hero was a business worth 21 billion dollars. But today we find ourselves commenting on the closure of the division of music games from Activision and the decline of an entire genre. What actually happened? "In 2007, Guitar Hero was available on all platforms," said Billy Pidgeon to Videogame Source of M2 Research.
"In 2009, Activision has published five editions of Guitar Hero and the brand has lost its importance." "Guitar Hero is a victim of its own success," said Michael Pachter. "The game was well designed, high quality devices and offer complete music. All these factors have contributed to the success of the brand first, and then to his failure." "Once you have purchased a product with the devices, consumers will not feel the need of an upgrade.
Many have not mastered all the 60 or 80 tracks included in the game. So, when it arrives in stores later, players still have a lot of material available from the previous year. " According to Jesse Divnich of EEDAR, however, "there is nothing wrong with Guitar Hero" and "Activision could not do anything to save the series." "Consumers tend to tire quickly of things.
It is no accident that the film rarely go beyond the third chapter. After the success of the first Guitar Hero, if Activision had not saturated the market would have done someone else in his place." According to Nick Williams Gaming Insights, Guitar Hero is dead because the collapse of the musical genre was unstoppable: "Although it may seem surprising decision to Activision, a few years ago look at the negative trend in music games.
Studies show that it is investment at risk. Over the past two years, the percentage of players who love music games rose from 38% to 28% (data Ipsos OTX), while at the same time the percentage of shooter fans increased from 40 % to 47%. " However, in future the situation could tip one more time: "Do not call it Guitar Hero died, but rather in hibernation," says Divnich.
"It will probably take three to five years and a new generation of consoles, but I see the possibility of a revival in the future." "Guitar Hero could return, but the relaunch of the brand should be designed on a smaller scale," says Pidgeon. "To profit from the business should keep costs under control." "The franchise can support a sales volume of 200 million dollars a year, so it will continue to generate profits, but given the costs of production and licensing of the profit margin is very small, and certainly not enough to maintain a staff of 200-250 people who work each year to a new version, "said Pachter. 
"In 2009, Activision has published five editions of Guitar Hero and the brand has lost its importance." "Guitar Hero is a victim of its own success," said Michael Pachter. "The game was well designed, high quality devices and offer complete music. All these factors have contributed to the success of the brand first, and then to his failure." "Once you have purchased a product with the devices, consumers will not feel the need of an upgrade.
Many have not mastered all the 60 or 80 tracks included in the game. So, when it arrives in stores later, players still have a lot of material available from the previous year. " According to Jesse Divnich of EEDAR, however, "there is nothing wrong with Guitar Hero" and "Activision could not do anything to save the series." "Consumers tend to tire quickly of things.
It is no accident that the film rarely go beyond the third chapter. After the success of the first Guitar Hero, if Activision had not saturated the market would have done someone else in his place." According to Nick Williams Gaming Insights, Guitar Hero is dead because the collapse of the musical genre was unstoppable: "Although it may seem surprising decision to Activision, a few years ago look at the negative trend in music games.
Studies show that it is investment at risk. Over the past two years, the percentage of players who love music games rose from 38% to 28% (data Ipsos OTX), while at the same time the percentage of shooter fans increased from 40 % to 47%. " However, in future the situation could tip one more time: "Do not call it Guitar Hero died, but rather in hibernation," says Divnich.
"It will probably take three to five years and a new generation of consoles, but I see the possibility of a revival in the future." "Guitar Hero could return, but the relaunch of the brand should be designed on a smaller scale," says Pidgeon. "To profit from the business should keep costs under control." "The franchise can support a sales volume of 200 million dollars a year, so it will continue to generate profits, but given the costs of production and licensing of the profit margin is very small, and certainly not enough to maintain a staff of 200-250 people who work each year to a new version, "said Pachter.
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