The interest is not at issue if a good day starts in the morning, EA, BioWare and LucasArts have little to fear on the fruitfulness of the commercial project Star Wars: The Old Republic. A few days ago and had affirmed the need to reach 500,000 subscribers to make profitable the ambitious MMORPG of Star Wars and the first public response to the call to arms seems to be convincing.
Of course, this is a free beta, so not too indicative of the commercial success of the game, but while the interest is obvious. The EA CFO Eric Brown, announced during a presentation at the Lazard Capital Markets Technology & Media Day that almost 1.5 million people have signed up to beta test Star Wars: The Old Republic so far.
Therefore, the interest does not seem to be questioned, rather the aim is to keep long, even when the game will be launched and subscriptions are active: "We're not very concerned with regard to the initial request, we are pretty focused on the fact maintain an active interest and take a further step towards the expansion of the base with the acquisition of users who have never played an MMO, but are interested in Star Wars.
" Another problem is the balancing game between the experts of the genre and those who come for the first time: "If we do everything well, we aim at a market that could grow to 12 million people." With regard to subscriptions, when EA is keen to exploit the traditional monthly subscription, but it is possible that they are subsequently introduced various methods such as micro-transactions.
Source: VG247 
Of course, this is a free beta, so not too indicative of the commercial success of the game, but while the interest is obvious. The EA CFO Eric Brown, announced during a presentation at the Lazard Capital Markets Technology & Media Day that almost 1.5 million people have signed up to beta test Star Wars: The Old Republic so far.
Therefore, the interest does not seem to be questioned, rather the aim is to keep long, even when the game will be launched and subscriptions are active: "We're not very concerned with regard to the initial request, we are pretty focused on the fact maintain an active interest and take a further step towards the expansion of the base with the acquisition of users who have never played an MMO, but are interested in Star Wars.
" Another problem is the balancing game between the experts of the genre and those who come for the first time: "If we do everything well, we aim at a market that could grow to 12 million people." With regard to subscriptions, when EA is keen to exploit the traditional monthly subscription, but it is possible that they are subsequently introduced various methods such as micro-transactions.
Source: VG247
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