According to a IndustryGamers the boss of EA Games, Frank Gibeau, play the MMO World of Warcraft is a little 'how to make the shopping list. "Sometimes, when I play World of Warcraft, it seems to me to make a shopping list. In our game (Star Wars: The Old Republic) is necessary to talk with the characters, understand the universe of the game, get involved." "One of the things that EA is doing, and this is particularly true for my division, is to transform the company into the digital organization.
We will use the retail channels to distribute products, but honestly we are to reach our consumers online, because that is how play. "For us it is logical to bet on an MMO. Yes, it's coming in late and is an expensive game, but this kind of product is difficult to develop and we want it to be characterized by the quality of BioWare.
And so it will be." Star Wars: The Old Republic will arrive on PC in the second half of 2011. 
We will use the retail channels to distribute products, but honestly we are to reach our consumers online, because that is how play. "For us it is logical to bet on an MMO. Yes, it's coming in late and is an expensive game, but this kind of product is difficult to develop and we want it to be characterized by the quality of BioWare.
And so it will be." Star Wars: The Old Republic will arrive on PC in the second half of 2011.
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