Wednesday, March 16, 2011

Future reports will contain the NPD sales data DD

NPD NPD responds to the criticisms received, the voice of Anita Frazier, told GamesIndustry. biz which is working to include in its reports the sales figures of digital products. The initiative stems from the criticism received by some video game publisher, EA in the head, which defined their data a "travesty of the whole industry." The digital data traffic will become more frequent, with exits every two weeks or monthly and will include DLC, mobile games, social games and subscriptions.

To make it, had to NPD expand relations with the digital outlets, to provide its customers a more complete picture of the industry. The turning point was necessary because digital transactions now represent 40% of the U.S. market, despite the difficulties in obtaining data, it became impossible to ignore it.

Source: GamesIndustry. biz

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