Wednesday, March 16, 2011

Gears of War on Facebook?

Epic Games in the future could bring a version of Gears of War for Facebook to accompany the game box, a strategy already adopted by publishers such as Ubisoft and Electronic Arts to license successful as Assassin's Creed and Dragon Age. "At the moment I have nothing to announce but from the theoretical point of view is possible.

Like the novels and comics, these extensions allow the brand to raise awareness of IP in this way to people who might be interested in the game," said a source Videogame the executive producer of the series Gears of War, Rod Fergusson. "We need to analyze the various cases. There is for instance the application for the iPhone Armory for World of Warcraft, which is in fact an extension of the product, so you can play remotely.

Then there are other titles like Dragon Age for Facebook, which are separate from the main game and allow you to promote the brand. These are two different ways to address the issue. " "We can turn to users of social networks and mobile devices. These platforms are like the river where casual players gradually become mainstream and reach for our products." "This is to know your IP to the people.

We at Epic are just beginning to consider this kind of thing."

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