According to a Gamasutra (via GamesIndustry) from EA Games president Frank Gibeau, in the future PC could become the most important platform for Electronic Arts. "The catchment area is huge," said Gibeau. "At the retail level the PC can be a problem but in terms of downloads, the platform is incredible.
The profit margins are much wider and there are no rules regarding the approval by the hardware manufacturers." "From our point of view of a platform is extremely healthy. You may in future become the most important platform for us." In addition to BioWare MMO Star Wars: The Old Republic, Electronic Arts has in the works for new games for Facebook, but also thinks about the business of free-to-play: "If you look at the way they played in Asia, you realize that the model is the PC.
I think the free-to-play is about to explode in the West. " 
The profit margins are much wider and there are no rules regarding the approval by the hardware manufacturers." "From our point of view of a platform is extremely healthy. You may in future become the most important platform for us." In addition to BioWare MMO Star Wars: The Old Republic, Electronic Arts has in the works for new games for Facebook, but also thinks about the business of free-to-play: "If you look at the way they played in Asia, you realize that the model is the PC.
I think the free-to-play is about to explode in the West. "
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