According to analyst Michael Pachter, the attack suffered by the NDP is not a financial problem but on the image. "Sony has to make sure that this does not happen again," said Pachter in Videogame Source. "They need to strengthen the security of the NDP well above industry standards, and must make clear to consumers that their data is safe." On the same wavelength Piers Harding-Rolls of Screen Digest, that "rebuild consumer confidence will be an expensive operation for Sony." According to Pachter, the costs of the transaction could amount to approximately $ 50 million, a figure "not devastating to Sony." "Sony probably lost revenues of $ 10 million and revenue by $ 3 million in one week.
They will reimburse the subscribers to PS Plus and probably something for free distrubute to calm all consumers." According to Jesse Divnich of EEDAR, Sony might regain consumer confidence by adopting a similar approach to that taken by Microsoft in the case of the RROD Xbox 360. "Consumers, especially PC gamers, they are usually willing to forgive if they are treated properly in situations like these." 
They will reimburse the subscribers to PS Plus and probably something for free distrubute to calm all consumers." According to Jesse Divnich of EEDAR, Sony might regain consumer confidence by adopting a similar approach to that taken by Microsoft in the case of the RROD Xbox 360. "Consumers, especially PC gamers, they are usually willing to forgive if they are treated properly in situations like these."
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