Wednesday, April 20, 2011

"Licensed games are not dead"

During an interview with Gamasutra, Telltale CEO Dan Connors, revealed that 90% of the proceeds of the company (10 million dollars in 2010) are generated from licensed games, which was considered "dead" for several players industry. "On one hand you hear of death of the content under license," says Connors.

"For us of course not, this content can be successful. Many users are concerned, you just find the right formula for them." "Creating original content is very romantic, but from the practical point of view has problems. The franchise has always been part of our strategy. We want to create interactive stories and we believe that several films are in need of an interactive counterpart.

Every time we aviciniamo to an IP, we're going to meet a number of fans, at which point I explained to him that we also do other things. " "At the moment, first to define our next move, we are evaluating the films released in the next 12, 18 months and several cartoon series."

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